[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rosaline.cz\/jak-draha-je-vyroba-reklamnich-predmetu\/#Article","mainEntityOfPage":"https:\/\/www.rosaline.cz\/jak-draha-je-vyroba-reklamnich-predmetu\/","headline":"Jak drah\u00e1 je v\u00fdroba reklamn\u00edch p\u0159edm\u011bt\u016f","name":"Jak drah\u00e1 je v\u00fdroba reklamn\u00edch p\u0159edm\u011bt\u016f","description":"Nen\u00ed sporu o tom, \u017ee hlavn\u00edm c\u00edlem ka\u017ed\u00e9 firmy je dos\u00e1hnout co nejvy\u0161\u0161\u00edho zisku. To v praxi znamen\u00e1 m\u00edt co nejvy\u0161\u0161\u00ed v\u00fdnosy za cenu co nejmen\u0161\u00edch n\u00e1klad\u016f. Ov\u0161em znamen\u00e1 to tak\u00e9 nutnost l\u00e1kat st\u00e1le nov\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed si budou produkty dan\u00e9 spole\u010dnosti kupovat. K tomu slou\u017e\u00ed p\u0159edev\u0161\u00edm nejr\u016fzn\u011bj\u0161\u00ed druhy reklam a propagac\u00ed. A jednou z […]","datePublished":"2019-10-26","dateModified":"2019-10-26","author":{"@type":"Person","@id":"https:\/\/www.rosaline.cz\/author\/#Person","name":"","url":"https:\/\/www.rosaline.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rosaline.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rosaline.cz\/wp-content\/uploads\/img_a365176_w1943_t1578212948.jpg","url":"https:\/\/www.rosaline.cz\/wp-content\/uploads\/img_a365176_w1943_t1578212948.jpg","height":0,"width":0},"url":"https:\/\/www.rosaline.cz\/jak-draha-je-vyroba-reklamnich-predmetu\/","about":["\u017deny"],"wordCount":472,"articleBody":"Nen\u00ed sporu o tom, \u017ee hlavn\u00edm c\u00edlem ka\u017ed\u00e9 firmy je dos\u00e1hnout co nejvy\u0161\u0161\u00edho zisku. To v praxi znamen\u00e1 m\u00edt co nejvy\u0161\u0161\u00ed v\u00fdnosy za cenu co nejmen\u0161\u00edch n\u00e1klad\u016f. Ov\u0161em znamen\u00e1 to tak\u00e9 nutnost l\u00e1kat st\u00e1le nov\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed si budou produkty dan\u00e9 spole\u010dnosti kupovat. K tomu slou\u017e\u00ed p\u0159edev\u0161\u00edm nejr\u016fzn\u011bj\u0161\u00ed druhy reklam a propagac\u00ed. A jednou z nich je i rozd\u00e1v\u00e1n\u00ed r\u016fzn\u00fdch propaga\u010dn\u00edch p\u0159edm\u011bt\u016f.  V tomto p\u0159\u00edpad\u011b se nej\u010dast\u011bji jedn\u00e1 o drobnosti s vysokou vyu\u017eitelnost\u00ed, jako jsou tu\u017eky, propisky, p\u0159\u00edv\u011bsky, kl\u00ed\u010denky a podobn\u011b. Maj\u00ed za \u00fakol dostat jm\u00e9no firmy mezi \u0161irokou ve\u0159ejnost a roz\u0161\u00ed\u0159it pov\u011bdom\u00ed o n\u00ed. Maj\u00ed tak\u00e9 p\u0159ipom\u00ednat z\u00e1\u017eitky, kter\u00e9 \u010dlov\u011bk za\u017eil na akci, kde tuto drobnost dostal. Kolik ale firmu tato v\u00fdroba reklamn\u00edch p\u0159edm\u011bt\u016f stoj\u00ed? A vyplat\u00ed se tato strategie? Zde je samoz\u0159ejm\u00e9, \u017ee pokud by tento zp\u016fsob propagace nem\u011bl smysl a nebyl \u00fa\u010dinn\u00fd, firmy by od n\u011bj d\u00e1vno upustily. To, \u017ee se st\u00e1le pou\u017e\u00edv\u00e1, je d\u016fkazem fungov\u00e1n\u00ed tohoto typu marketingu. A jak je to tedy s cenou t\u011bchto p\u0159edm\u011bt\u016f? Popravd\u011b \u0159e\u010deno, je skute\u010dn\u011b velmi n\u00edzk\u00e1, a to i kdy\u017e zapo\u010d\u00edt\u00e1me fakt, \u017ee je jich vyr\u00e1b\u011bno pom\u011brn\u011b velk\u00e9 mno\u017estv\u00ed. V n\u00e1kladech firmy je to skute\u010dn\u011b n\u00edzk\u00e1 polo\u017eka, kter\u00e1 se na celkov\u00fdch n\u00e1kladech prakticky neprojev\u00ed. D\u016fvodem n\u00edzk\u00e9 ceny je samoz\u0159ejm\u011b to, \u017ee firmy si nech\u00e1vaj\u00ed vyr\u00e1b\u011bt propaga\u010dn\u00ed p\u0159edm\u011bty, kter\u00e9 jsou samy o sob\u011b levn\u00e9, a nav\u00edc je\u0161t\u011b nep\u0159\u00edli\u0161 kvalitn\u00ed. Proto nej\u010dast\u011bji dost\u00e1v\u00e1me na nejr\u016fzn\u011bj\u0161\u00edch akc\u00edch ponejv\u00edce tu\u017eky \u010di drobn\u00e9 p\u0159\u00edv\u011bsky. N\u00e1klady na jejich po\u0159\u00edzen\u00ed jsou toti\u017e skute\u010dn\u011b ze v\u0161ech p\u0159edm\u011bt\u016f nejmen\u0161\u00ed.  Z v\u00fd\u0161e uveden\u00e9ho je jasn\u00e9, \u017ee se rozd\u00e1v\u00e1n\u00ed drobn\u00fdch d\u00e1rk\u016f firm\u00e1m v\u00edce ne\u017e vyplat\u00ed. Jejich dopad je toti\u017e pom\u011brn\u011b velik\u00fd, jeliko\u017e na rozd\u00edl od reklamy v televizi \u010di rozhlase, kter\u00e1 po\u010d\u00edt\u00e1 s t\u00edm, \u017ee z\u00e1kazn\u00edk bude m\u00edt zapnutou televizi \u010di r\u00e1dio zrovna v tu spr\u00e1vnou chv\u00edli, kdy se spot vys\u00edl\u00e1, drobn\u00e9 d\u00e1rky funguj\u00ed neust\u00e1le. Nav\u00edc nen\u00ed t\u0159eba platit \u017e\u00e1dnou cenu nav\u00edc. Je tedy vid\u011bt, \u017ee propaga\u010dn\u00ed p\u0159edm\u011bty z marketingov\u00e9ho hled\u00e1\u010dku firem hned tak nezmiz\u00ed. A je to dob\u0159e, koneckonc\u016f komu by se nehodila nov\u00e1 propiska zdarma? Rozhodn\u011b ji vyu\u017eije prakticky ka\u017ed\u00fd.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak drah\u00e1 je v\u00fdroba reklamn\u00edch p\u0159edm\u011bt\u016f","item":"https:\/\/www.rosaline.cz\/jak-draha-je-vyroba-reklamnich-predmetu\/#breadcrumbitem"}]}]