[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rosaline.cz\/jak-vlastne-postupovat-pri-optimalizaci\/#Article","mainEntityOfPage":"https:\/\/www.rosaline.cz\/jak-vlastne-postupovat-pri-optimalizaci\/","headline":"Jak vlastn\u011b postupovat p\u0159i optimalizaci?","name":"Jak vlastn\u011b postupovat p\u0159i optimalizaci?","description":"Seo optimalizace je extr\u00e9mn\u011b d\u016fle\u017eit\u00e1 ve sv\u00e9m proveden\u00ed, ne v tom, co v\u0161echno za kroky mus\u00edme u\u010dinit, abychom mohli v\u016fbec \u00fasp\u011b\u0161n\u011b za\u010d\u00edt optimalizovat. Ony kroky si m\u016f\u017eeme rozebrat a pov\u011bd\u011bt si, co je t\u0159eba u\u010dinit p\u0159edt\u00edm, ne\u017e se vrhneme na tu technickou str\u00e1nku. SEO je toti\u017e ve zna\u010dn\u00e9 m\u00ed\u0159e pr\u00e1v\u011b o statistik\u00e1ch, testov\u00e1n\u00ed, pozorov\u00e1n\u00ed a […]","datePublished":"2019-08-07","dateModified":"2019-08-07","author":{"@type":"Person","@id":"https:\/\/www.rosaline.cz\/author\/#Person","name":"","url":"https:\/\/www.rosaline.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rosaline.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rosaline.cz\/wp-content\/uploads\/img_a364765_w4200_t1577718623.jpg","url":"https:\/\/www.rosaline.cz\/wp-content\/uploads\/img_a364765_w4200_t1577718623.jpg","height":0,"width":0},"url":"https:\/\/www.rosaline.cz\/jak-vlastne-postupovat-pri-optimalizaci\/","about":["Web"],"wordCount":447,"articleBody":" Seo optimalizace je extr\u00e9mn\u011b d\u016fle\u017eit\u00e1 ve sv\u00e9m proveden\u00ed, ne v tom, co v\u0161echno za kroky mus\u00edme u\u010dinit, abychom mohli v\u016fbec \u00fasp\u011b\u0161n\u011b za\u010d\u00edt optimalizovat. Ony kroky si m\u016f\u017eeme rozebrat a pov\u011bd\u011bt si, co je t\u0159eba u\u010dinit p\u0159edt\u00edm, ne\u017e se vrhneme na tu technickou str\u00e1nku. SEO je toti\u017e ve zna\u010dn\u00e9 m\u00ed\u0159e pr\u00e1v\u011b o statistik\u00e1ch, testov\u00e1n\u00ed, pozorov\u00e1n\u00ed a grafech, myln\u011b si n\u011bkdo mysl\u00ed, \u017ee je to pouh\u00e1 tvorba PR \u010dl\u00e1nk\u016f a n\u00e1sledn\u00e9 ozna\u010dov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov v seznamu.  1) Statistiky + testy Z\u00e1kladn\u00ed v\u011bc\u00ed, kter\u00e1 by nikdy nem\u011bla b\u00fdt opomenuta, je bezesporu zpracov\u00e1n\u00ed po\u0159\u00e1dn\u00e9ho auditu a v\u00fdsledn\u00e9 statistiky \u010di n\u00e1sledn\u00e9 testy. Nejd\u0159\u00edve mus\u00edte zmapovat ter\u00e9n, pot\u00e9 m\u016f\u017eete teprve d\u011blat zm\u011bny a v SEO to plat\u00ed obzvl\u00e1\u0161t\u011b. Abyste toti\u017e mohli optimalizovat, nejd\u0159\u00edve mus\u00edte v\u011bd\u011bt, kde vlastn\u011b webov\u00e1 str\u00e1nka nejv\u00edce trp\u00ed a za\u010d\u00edt tam, pot\u00e9 se m\u016f\u017eete p\u0159esunout na ty m\u00e9n\u011b z\u00e1va\u017en\u00e9 probl\u00e9my a potom se jedn\u00e1 u\u017e o kosmetick\u00e9 z\u00e1le\u017eitosti. Pokud ale celou dobu budete nal\u00e9vat pen\u00edze do n\u011b\u010deho, co nen\u00ed t\u00edm kritick\u00fdm probl\u00e9mem, tak je to zbyte\u010dn\u00e1 ztr\u00e1ta pen\u011bz. Mnohdy d\u016fkladn\u00fd audit uk\u00e1\u017ee, kde jsou bolestiv\u00e1 m\u00edsta na str\u00e1nce a kde je t\u0159eba za\u010d\u00edt, m\u016f\u017ee v\u00e1m to tak zna\u010dn\u011b uleh\u010dit pr\u00e1ci. 2) N\u00e1vrh \u0159e\u0161en\u00ed a testy \u0159e\u0161en\u00ed Ani v dal\u0161\u00edm kroce nebudeme nic prozat\u00edm m\u011bnit. V\u0161e je pouze o testov\u00e1n\u00ed nov\u00fdch navrhnut\u00fdch \u0159e\u0161en\u00ed pro probl\u00e9my, kter\u00e9 jsme objevili v prv\u00e9m kroku. Tady budeme teprve testovat, jestli zm\u011bny, kter\u00e9 bychom provedli, by byly t\u00edm spr\u00e1vn\u00fdm \u0159e\u0161en\u00edm nebo by to bylo \u00fapln\u011b k ni\u010demu. Je\u0161t\u011b, ne\u017e se v\u0161e zm\u011bn\u00ed \u201enaostro\u201c, je nutn\u00e9 v\u0161e \u0159\u00e1dn\u011b otestovat a ov\u011b\u0159it, proto\u017ee takov\u00e9 zm\u011bny mohou m\u00edt i drasti\u010dt\u011bj\u0161\u00ed n\u00e1sledky. Zkr\u00e1tka mus\u00edte m\u00edt jistotu. 3) Realizace zm\u011bn a jejich aplikace na\u017eivo A teprve tady, n\u011bkdy i po m\u011bs\u00edc\u00edch pr\u00e1ce, se pou\u0161t\u00edte do \u017eiv\u00e9ho spu\u0161t\u011bn\u00ed n\u011bkter\u00fdch zm\u011bn \u010di aktualizac\u00ed pro webovou str\u00e1nku. M\u00e1te ji\u017e v\u0161e otestov\u00e1no a podpo\u0159eno statistikami a m\u016f\u017eete bez pochyb \u0159\u00edci, \u017ee tohle je pr\u00e1v\u011b to, co webov\u00e1 str\u00e1nka pot\u0159ebuje.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vlastn\u011b postupovat p\u0159i optimalizaci?","item":"https:\/\/www.rosaline.cz\/jak-vlastne-postupovat-pri-optimalizaci\/#breadcrumbitem"}]}]